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Tania Lewis

Researcher of New Lifestyle and Consumer Trends

About Me

Tania Lewis is Professor in the School of Media and Communication at RMIT University. An ex medical practitioner, her research focuses on lifestyle media, culture and consumption and grassroots green movements.

Tania is a member of the Digital Ethnography Research Centre at RMIT and has conducted a wide range of research from video ethnographic studies of backyard permaculture, household hard rubbish reuse and community engagement in environmental pollution and equity issues (for the EPA) to qualitative research with TV audiences and industry in South and East Asia. She is regularly invited to give keynote talks and lectures on these topics.

Her books include Smart Living: Lifestyle Media and Popular Expertise, Telemodernities: Television and Transforming Lives in Asia, and Digital Ethnography: Principles and Practices.

She is currently a chief investigator (with Yolande Strengers) on ‘Work-life ecologies: lifestyle, sustainability, practices’, funded by RMIT’s Sustainable Urban Precincts Project and is working with Sustain: the Australian Food Network and Cardinia Shire on a project on food literacy.

To find out more about Tania you can visit her RMIT university profile page here.

Or find out more about Tania’s work at or


MB ChB, First class Hons, PhD, MA with Distinction

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