Fran Murrell is part of MADGE: Mothers Are Demystifying Genetic Engineering also known as Mothers Advocating Deliciously Good Eating. Fran began researching the new technology of Genetic Engineering in food when her first daughter was one. In 2007, she joined together with two other women to form MADGE to let mothers and others know what is happening to our food. She has given talks and workshops on GE and other food technologies in Australia and overseas. She has written articles and produces a monthly digest on GE food and related issues.