Helene George

Creative Economy’s vision is for an economy in which culture is valued as much as capital and people are valued before profit.

Helene George

Creative and Cultural Industries Strategic Adviser

About Me

Helene George is Founder and Managing Director of Creative Economy, a strategic advisory practice specialising in creative economy with an innovative framework for cultural sustainable development. Since 1992, Creative Economy has provided strategic advice in regional and national policy, cross-industry strategy, investment, and initiated a range of industry development programs in creative business and entrepreneurship, cultural tourism, music business, contemporary dance, Memento Australia program for visual arts and craft, and worked extensively with Indigenous cultural enterprises in remote Australia.

Ms George has over 20 years’ experience as an executive in local government, as a manager and consultant for government, creative companies, cultural infrastructure, and Indigenous organisations and as a cultural and trade representative throughout the Asia Pacific. Her many appointments include being a UNESCO Expert for the International Fund for Cultural Diversity and an Expert for the UNESCO 2005 Convention for the Protection and Promotion of the Diversity of Cultural Expressions’ as well as a Member of the Prime Minister’s Working Party for Creativity in the Innovation Economy.

Notably, Ms George authored the first creative industries strategy in Australia in 2001 for Brisbane City Council; conducted the first Situational Analysis of Cultural Industries in Pacific Nations for the Secretariat of the Pacific, was a keynote speaker at the First International Cultural and Creative Industries Forum at the Great Hall of the People in Beijing; and a Trustee for the Queensland Performing Arts Centre 2007- 2013. She is a Fellow of the Australian Institute of Management and was honoured with an AusDavos Future Leaders Award for her work with Creative Economy. She recently authored a chapter, The Transformative Force of Culture in Sustainable Development in the publication New Humanism and Global Governance published by World Scientific Publishing.


F.A.I.M, G.A.I.C.D, Grad Dip Mgt, B.A (Performing Arts).

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