Alanna Bastin-Byrne

Shop brands with female leaders to create gender equality.

Alanna Bastin-Byrne

Co-Founder & Director

About Me

Alanna has over 17 years’ experience in Marketing, Communications and Community Development leadership in the UK and Australia. Alanna’s experience spans a wide range of industries including Health, Arts, Events, Education, Social Housing and Tourism. The diversity of Alanna’s leadership experience has been instrumental in building Femeconomy’s engaged community to advance gender equality.

Femeconomy was created with Alanna’s sister-in-law, Jade Collins. They want women to shop brands with female leaders to create gender equality.

Women make over 85% of purchase decisions. This huge economic lever can be used to advance gender equality. If women buy from brands that have women in leadership, those companies will profit. This encourages other companies to have more women in leadership, advancing gender equality at a faster rate. It’s called the Femeconomy Effect. More female leaders across all industries will be the catalyst to accelerate achieving gender equality before 2186.

The criteria to be a Femeconomy approved brand is to have at least 30% of women on the Board of Directors or be 50% female owned. So far over 800 brands meet our criteria. Any business who meets the criteria can choose to submit their brand to


Bachelor of Communications
Diploma of Management
Diploma of Project Management

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