Saba Alemayoh

Conscientious Entrepreneur

About Me

Saba was born in Sudan to Ethiopian refugee parents and migrated to Australia at the age of 9 with her mother.

Saba started her first business while studying Business/Arts at Monash University with just five thousand dollars whilst undertaking officer training with the Australian Army Reserve, graduating from Duntroon as a Lieutenant. She later served as an Artillery officer and a combat Engineer as a reservist.

She ran a personal training business then made a shift to employee health and wellbeing consulting – supporting employers to improve productivity and happiness in the workplace by investing in the health and wellbeing of their staff.

She made a business shift wanting to share her culture through food by launching Saba’s Ethiopian restaurant with her mother as the head chef, at the age of 25. Saba’s Ethiopian Restaurant was awarded top 5 Good Food Cheap Eats 2017 and was invited to participate in the Melbourne Food and Wine Festival in the same year. It also was positively reviewed in New York Times in 2018.

She then launched Afro Hub; an incubator of African Australian talent, showcasing live music, artwork, food, fashion, design, photography and film created by Melbourne-based artists hailing from various countries on the African continent. Afro Hub has won the 2017 Northern Small Business Region Multicultural Impact Award.

She served on the Yarra Council Business Advisory Board, a part of AMES pilot leadership program for prevention of violence against women, ambassador of Yarra Emerge Festival 2017 and a nominee of Telstra Business Women Awards 2017. Semi finalist of the 2018 Victorian Young Achievers Award (WFI Insurance Small Business Achiever Category). She is an honorary fellow at Melbourne University, looking into Gender Norms within CALD communities.

Her current passion is work – the line between work and hobbies are hard to distinguish. She keeps turning her hobbies into businesses. Particularly contributing to an environment that enables Africans in Melbourne to flourish economically, socially and artistically.


- Bachelor of Business (Major in Marketing)/Arts (Major in Politics/minor in Philosophy)
- Military Leadership Training (former Lieutenant in the Australian Army)
- AMES prevention of Violence Against Women in CALD communities
- Certificate III & IV in Fitness

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