Brands need to think of women in terms of their sheer economic power. If you ignore the female demographic, you are fundamentally underestimating their role in the economy.
Expert on Gender in Business and the Female Economy, Speaker, Business Leader, Creative Director, Author of Blind Spots
Advertising and Public Relations, Advocacy, Business and Finance, Change Management, Community Service and Engagement, Education, Energy and Resources, Feminist Policy and Politics, Women’s Affairs, Gender, Indigenous Affairs, Industry, Leadership, M.C. and Facilitator, Media and Communications, Motivational Speaking, Organisation Change Management, Other, Science, Technology and Innovation, Sexuality, Women’s Safety, Youth
Enough is never enough for gender pioneer and advertising doyenne Bec Brideson.
Despite reaching the prominent title of Creative Director alongside a career of awards and success; Bec Brideson wanted to fill a huge blind spot long overlooked – the way female talent and consumers were recognised by business, and having their needs commercially met.
In 2004, Bec opened Australia’s first female-focused ad agency, Venus Comms where she has worked with the likes of The Just Group, Vicinity Centres, the Australian Federal Government, Care Super and more recently led the creative launch of AFLW.
Bec has continued to expand and inspire change with the opening of her full-service consulting practice where she speaks globally, consults businesses and shares her disruptive methodology on how we can all better serve women everywhere.
Bec Brideson is married to an ad-man, and has two girls whom she hopes to serve a better and brighter future. She is also the author of a book on the rise of the female economy called Blind Spots.