Femeconomy - shop brands with female leaders to create gender equality
Co-Founder & Director of Femeconomy
Jade has over 19 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for creating networks and engaging others to increase gender equality in leadership across industries. Jade is a member of the Queensland Government’s Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative.
This experience has led Jade to create Femeconomy with Alanna Bastin-Byrne. They want women to shop brands with female leaders to create gender equality. Women make over 85% of consumer purchase decisions. Women have a choice about how to direct this significant purchasing power. If women buy from brands that have women in leadership, those companies will profit. This encourages other companies to have more women in leadership, advancing gender equality at a faster rate. They call it the Femeconomy Effect. More female leaders across all industries will be the catalyst to accelerate achieving gender equality before 2186.
The criteria to be a Femeconomy approved brand is to have at least 30% of women on the Board of Directors or be 50% female owned. So far over 800 brands meet our criteria. Their goal is to map women-led businesses so that other women can find and support them. Any business who meets the criteria can choose to submit their brand to Femeconomy.com.