Kelsey Schwynn

Design for change leader

Kelsey Schwynn

General Manager, Sydney

About Me

Kelsey is the General Manager for Today’s Sydney studio. She has a background in product strategy and business design, having worked at large agencies in the US, including Frog Design, Huge and IBM. She is passionate about human-centred design and volunteers with organisations that teach the tenets of design thinking to young people.

Kelsey has a deep love for all things service design and making a positive, measurable impact through her work. Kelsey has instigated Today’s approach to ensuring that every project they do delivers on the UN Sustainable Development Goals.

Today is a strategic design company for people and planet. In a time of complex challenges and limitless possibility, everyone needs to work together to create a better tomorrow.

Today fights for a brighter future, one which includes fairer societies living in a thriving natural world.

If the world’s population is to address the immense challenges in front of it, they need to learn how to work together – quickly, at scale. Today’s role is to help people collaborate meaningfully, innovate together, and address complex social challenges.

To achieve impact, Today uses methods such as service design, user research, customer experience design, brand strategy, co-design, strategic facilitation, visual design, and all types of digital development.

Outside of work, Kelsey is an avid traveller and has been to all seven continents (yes, Antartica too!). She is also a lover of plays, and has seen the entire Shakespeare canon produced on stage.


Bachelors degree Economics University of Pennsylvania

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