Victoria Devine

Transforming your relationship with money

Victoria Devine

Financial Adviser & Managing Director

About Me

Victoria is founder and managing director of Zella (, a financial services firm and She’s on the Money ( a financial education platform designed to change women’s relationship with money for the better.

Victoria is passionate about evidence-based practice and bringing positive change to the lives of women. Prior to starting Zella Wealth, Victoria completed an undergraduate degree in Psychological Science, a Post-Graduate Diploma in Organisational Psychology, and a Masters of Business Administration (MBA). Victoria has also recently completed her Diploma of Financial Planning and will have completed her Advanced Diploma of Financial Planning by the end of the year.

Driven to have an impact, Victoria is also a Mentor with three different organisations. Fitted for Work – a mentoring program for women experiencing disadvantage, RMIT Industry Mentoring – a program for soon-to-be and recent graduates of RMIT, and most recently has become a mentor and brand ambassador for My Road, through eBeacon in collaboration with Coca-Cola – a mentoring program for young people across Australia to help prepare them for employment.

If you would like to book in for a meeting with Victoria, or even just have a chat – don’t hesitate to get in touch.


Bachelor of Psychological Science
Post Graduate Diploma of Psychology (Organisational Psychology)
Masters of Business Administration (MBA)
Diploma of Financial Planning

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