With our support, this trailblazing project tackled that gap in knowledge, head on. Using targeted messages and a variety of media to raise awareness among rural women, this unique initiative sought to give women the information they needed to change their future. With 2000 posters distributed throughout Victoria, community information on sessions and media coverage to raise awareness about succession planning issues for rural women, change was afoot. Women started to claim their voice and were heard. 

“One of the most common issues for these women are concerns about farm transfers and management stemming from major events such as death or marital separation.”

– Juliet Williams, South Western Community Care