“Rather than dismantle the traditional stereotype of the ‘little woman’ flipping pancakes in the kitchen, we should embrace it.

Swapping the leather briefcase for the frying pan may indeed by the better option for the majority of women going forward”.

James McConvill, lecturer at Deakin University Law School

The Age, June 8th, 2005

“We’re going to clean the bathroom today!” She clasps her hands. “Then we’re going to come back and do the oven and the fridge and the floor. And we’re going to use the sexy flex! We’re going to have some fun, and do some cleaning!”

Enjo sales party demonstrator.

The Age,April 16, 2005